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Course: Marketing (english)
Study Programme: B.A. International Business Administration
Modul: M-2203/BA03
Lecturer: Soleimani Zoghi
Total available places: 5
Credit Points: 5 ECTS
Prerequisites for attending: English B2

• Introduction to marketing (vocabulary, history, trends)
• Introduction to the process of marketing management
• Consumer behaviour in an international context
• Market research (process, methods, challenges of inter-national market research projects)
• Strategic marketing (aims, situation analysis, strategic options)
• Operational marketing (brand and product policy, pric-ing policy, communication policy, distribution policy)
• Institutional perspectives on marketing (B2B-, B2C-, Service Marketing)
• Conception and evaluation of a marketing strategy
• Selected  international case studies and projects on current topics in marketing

Mondays 14:00 - 19:000 - starting 8 April 2019
No lesson on June 10th 2019

SRH Hochschule Berlin
Ernst-Reuter-Platz 10
10587 Berlin
room 102