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Brand Design



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Course: Brand Design
Study Programme: B.A. Advertising
Course-No.: DAB-BAAD-003
Lecturer: Prof. Markus Wente
Total available places: 5
Credit Points: 5 ECTS
Contact Hours: 48
Examination form: Portfolio
Course language: english

Description:
With this module, students learn to conceive and design brand identities taking strategic aspects into consideration.
These competencies correspond to the typical, job-related requirements in the work process of brand design in companies and agencies.

Students can create a corporate design for brands and define and design the necessary design elements (logo, typography, colour, image style, packaging design etc.). Students can create a Brand Design Manual.

Schedule:
Corporate Design
Mi 8.1.20 9:00-14:00 (2.02)
Do 9.1.20 9:00-14:00 (1.01)
Mi 15.1.20 9:00-14:00 (2.02)
Mi 22.1.20 9:00-14:00 (2.02)
Fr. 24.1.20 9:00-14:00 (1.03)
Mi 29.1.20 14:00-16:00 (2.02)

Packaging Design (Wente)
Fr 31.1.20 9:00-14:15 (1.01)
Mi 5.2.20 14:15-19:00 (2.02)

Location:
Berlin School of Design and Communication
Prinzenstraße 84.1
10969 Berlin