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Creative Strategies I



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Course: Creative Strategies I
Study Programme: B.A. Marketingkommunikation, B.A. Advertising
Modul-Nr.: 2070
Lecturer: Prof. Markus Wente
Total available places: 3
ECTS: 5 (presentation)
Contact hours: 48
Course language: English

Description:
With this module the students are able to work on complex tasks of strategic order communication using creative communication strategies and measures.

The students familiarize themselves with the different possibilities of the advertising strategies of marketing communication and learn to use these in terms of their strategic potential within the framework of a communication campaign.
As a basis for any kind of communication-related creation, they can formulate a precise creation briefing and conceive effective creative guidelines.
Students are able to select and apply appropriate creativity techniques for the conception of appropriate communication measures.
Students are able to visualize and evaluate suitable ideas for the accomplishment of tasks and to prepare them as a draft for professional implementation.

Dates:
WED 10:45 - 13:15 starting 10.4. until 24.7.19,
but 11:00-13:15 on WED 29.5., 26.6., 17.7.

Location:
design akademie berlin
SRH Hochschule für Kommunikation und Design
Aufbau Haus am Moritzplatz
Prinzenstr. 84.1
10969 Berlin
2.05